Ruby is a little girl full of imagination who loves helping out her friends and family. But Ruby has a big secret. When the magical heart of her beloved teddy bear Choco begins to glow, Ruby knows that someone needs her help in Rainbow Village! With the help of her Rainbow Roller, Rainbow Ruby can transform into an endless array of helping roles with enthusiasm and confidence! Whether she becomes a firefighter to rescue a fly-away paper doll friend, an astronaut to safely return runaway baby stars to space or a pop singer to sing the clouds away, Rainbow Ruby’s can-do attitude and her nurturing spirit pave the way for adventure and she always manages to save the day with a sense of fun and a dash of fantasy!