Cannes, France, MIPCOM: October 13, 2014 – Singapore-based distribution/production agency, Bomanbridge Media, has brokered a deal for its partner, Small World IFT, the Los Angeles and London-based formats’ company, with Star China International Media to produce a local version of the hit reality makeover series, Miss Country Girl. This follows a previous deal with TV 3 in Thailand last year for the format.
Originally produced by Media Factory for Prima TV in Romania, Miss Country Girl is a competitive reality show that transforms country girls into empowered young women. The series will make its debut in China later this year with a 13 episode series to be produced by Starry Productions, a division of Star China International Media.
Aegena Tay, Bomanbridge Media Director of Development said, “Following our deal in Thailand last year of Miss Country Girl, China was our next dream for Asian localization. We identified this show as a perfect fit for the Chinese audience and look forward to implementing it with the cultural nuances that China requires. We are confident our partner Star China will produce an excellent show, with a great success story.”
Vivian Yin, Chief Representative of Star China International Media and VP of Starry Production said, “Star China is well known as a producer of the top formats in China. Everyone is looking for the next big hit in China and we are sure to claim it with Miss Country Girl. We highly value our partnership with Bomanbridge Media and thank them for bringing us this inspiring project.”
Tim Crescenti, President at Small World IFT, commented, “We’re delighted to expand on the international reach of Miss Country Girl with this significant deal in China, brokered by our Asian partner, Bomanbridge Media. The series has already proven to be a fantastic success in Thailand as well as Romania, and will now reach a huge audience in China. Unlike other transformational reality shows, Miss Country Girl is incredibly warm-hearted and redefines what “beauty” truly is, proving that anyone – from anywhere – can show their beauty to the whole country.”
Now in its sixth season in Romania, where it repeatedly out-performs international reality format staples and scores highly across all demographics, Miss Country Girl transforms unsuspecting natural beauties from all over the country into natural superstars who realize they can be, and do, anything they want.
Six celebrities – musicians, models, actors and comedians – are sent to remote villages in their country with a very special mission – to find the most beautiful young women to represent their area. Just six girls are selected to travel to the capital city for a boot camp on all facets of modeling and beauty – where they will be trained and judged by the very celebrities who chose them. Each series culminates in a live grand finale, as one girl is crowned Miss Country Girl. Created by Marius Toader, the success of Miss Country Girl has also led to spin off series I’m a Country Boy and Country Girls and Country Boys.