September 29, 2015 London. Warner Bros. International Television Production has secured the Worldwide TV rights (excluding Asia) for the top rated and newly launched studio entertainment game show, Chef In Your Ear, created by California/UK based company, The Format People, for Food Network Canada. The format will receive its global launch at MIPCOM in October. Bomanbridge Media in Singapore will handle the Asian distribution.
The 26-part primetime series is the Food Networks’ #1 rated show on Monday nights in 2015, increasing the year-ago slot average by 172% (A18-49) and winning 271,000 viewers so far. Food Network is famed for long-running programming that includes Top Chef Canada, that in its previous Monday night time-period ranked as a top series on the network and reached 242,000 total viewers. HLP + Partners produced the series for Food Network Canada.
Chef In Your Ear premiered 31 August 2015 and has become the #3 show across 59 basic cable networks in Canada amongst Adults 18-49 in its time period. (#1 WWE Raw and #2 Counting Cars).
Food Network’s debut coincided with a second production of Chef In Your Ear for French speaking Canada on Ici Radio-Canada Télé. Locally titled Un Chef À L’Oreille, the 14-part series is produced by 350 Productions and the premiere ranked #1 at 8pm amongst all key demos in the territory.
Chef In Your Ear sees two professional chefs aim to deliver a restaurant quality dish – by remote control. All the cooking is done by two novice cooks, many of whom claim to be kitchen disasters, each wearing an ear-piece. They take instruction from a celebrity chef whom they have been paired with, and who is locked away in a booth, unable to smell or taste the food.
Andrew Zein, Senior Vice President – Creative, Format Development and Sales at Warner Bros. International Television Production said, “Chef In Your Ear brings the familiarity of the studio kitchen, supersized and transformed with a fun-packed and completely original twist by splitting the professional chef out of the kitchen to direct our amateurs. It’s a totally new TV experience that is exciting, emotional at times and rewarding for both the viewer and contestant. We’re delighted to have acquired the format and will be launching it with our global partners at MIPCOM.”
“We are thrilled that Warner Bros. will distribute Chef In Your Ear. They have a stellar reputation with broadcasters everywhere and we are confident that they will enjoy great success with this highly scalable format,” said Michel Rodrigue, CEO of The Format People.
About The Format People: Founded in 2009 by Justin Scroggie and Michel Rodrigue, the group has grown rapidly into a worldwide consultancy practice of like-minded industry professionals. TFP services include format creation, development and doctoring. In addition, TFP offers general television consulting services, including acquisitions, sales and distribution strategy; ground-up network infrastructure, up-skilling, original studio design, network brand identity, and programming; in-house training and workshops; international market and conference development and implementation.
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