BOMANBRIDGE MEDIA SIGNS LANDMARK FORMAT DEAL BETWEEN CHINA AND JAPANFor Small World IFT’s Format, Dr. What: Diagnosis Unknown
July 14, 2014 Singapore: Singapore-based distribution and production company, Bomanbridge Media, announced that it has signed a landmark co-production deal for Small World IFT’s hit format Dr What: Diagnosis Unknown in China as a 12 x 70’ series set to premiere on July 21st on Zhejiang TV. The studio-based medical detective game show from NHK Enterprises, challenges medical interns to diagnose real-life conditions, will air in China as Health 007 in a 10pm slot.
This significant agreement represents the first time that Chinese broadcaster Zhejiang TV has partnered with Japan on a format. Moreover, this is also NHK’s first format into China.
The deal was closed by Aegena Tay, Director of Programme Development at Bomanbridge Media. The format – Dr. What: Diagnosis Unknown has five seasons totaling more than 55 episodes airing to strong ratings on Japan’s NHK as Dr. G’s Case File.
Aegena Tay, Director of Programme Development at Bomanbridge Media, comments, “We are pleased to be part of an exciting collaboration. China has found a great project that positively encourages the audience to live better by knowing more about our health.”
Hiroya Okado, Senior Producer, Content Development Center at NHK, said, “Doctor What: Diagnosis Unknown is one of very few unique formats in the market place. It is a great pleasure that we will now be able to see the Chinese co-development, Health 007, come to life. Through the re-enactment of the cases we hope the Chinese viewers will enjoy the deduction of a diagnosis as our viewers in Japan do. The medical information discussed is educational for viewers of all ages.”
Crescenti of Small World commented, “there is some friggin’ history being made here because one, this is the first format from Japan’s NHK made in China; two, this is the first Japanese format Zhejiang TV has partnered on and three, it is Small World’s first Chinese production! In my 26 years of producing TV all over the world, never have I seen a production come together so quickly. This was China and Japan working together with us in the US and UK, and our agent Bomanbridge in Singapore, all kicking major ass.”
In Dr. What: Diagnosis Unknown, four outstanding medical interns must all use their medical knowledge, skills of observation and expertise in deduction as they are challenged to diagnose real-life conditions in this dynamic studio-based medical detective game show. Hosted by a physician, each week the student doctors are presented with a puzzling case in the form of dramatic re-enactments of the condition. From the clues, the interns compete to determine a correct diagnosis that will only be revealed at the end of the show. Each episode features real medical mysteries, real doctors and no scripts…