Singapore December 2, 2015: Leading Singapore-based production/distribution agency, Bomanbridge Media, announced it has renewed the rights to UK/Canada format Chef in Your Ear for 2016 to Korean powerhouse CJ E&M. CJ E&M is currently airing the first season, locally-titled “Avatar Chef” in Korea.
The Format was created by Justin Scroggie; and developed by Ricardo Larrivée, Michel Rodrigue, Lee Herberman and Henry Less. In Canada, the original English version is produced by HLP + Partners; and the French version is produced by 350 Productions, setting record audiences on The Food Network.
Chef In Your Ear is a new cooking competition format in which two professional chefs aim to deliver a restaurant quality dish – by remote control. All the cooking is done by two novice cooks, many of whom claim to be kitchen disasters, each wearing an ear-piece. They take instruction from a celebrity chef whom they have been paired with, and who is locked away in a booth, unable to smell or taste the food.
“Bomanbridge is thrilled to represent the exciting and entertaining format, Chef In Your Ear, for Asia and are so pleased to renew our format sale to our trusted partners, CJ E&M, for a second season. We are known in Asia for licensing great formats which give channels high performance ratings. CJ E&M will enjoy great viewership with this show,” said Gyeong Min Moon, Director of Distribution and Business Development, South Korea for Bomanbridge Media.
“CJ E&M is delighted to renew Chef In Your Ear for a second season. The show is proving very popular to our audiences in the early stages of season one. CJ E&M has been building its reputation for producing and creating the best Formats in the world and CIYE is a great addition to our portfolio,” said Jang-Ho Seo, Head of International Sales & Acquisitions at CJ E&M.
“The Format People are pleased that Bomanbridge Media, one of Asia’s top distributors, has taken Chef In Your Ear into Asia, first to Mongolia and now expanding in Korea with CJ E &M. The format has proven highly successful on Food Network Canada, Justin & I are confident that the Asian versions will be just as successful,” said Michel Rodrigue, CEO of The Format People.
The 26-part primetime series is the Food Networks’ #1 rated show on Monday nights in 2015, increasing the year-ago slot average by 172% (A18-49). Food Network is famed for long-running programming that includes Top Chef Canada. Chef In Your Ear premiered 31 August 2015 and has become the #3 show across 59 basic cable networks in Canada amongst Adults 18-49 in its time period.
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