Bomanbridge Media Expands and Hires New Commercial Director

Singapore, 7th April 2021: Bomanbridge Media, leading Singapore-based content distribution and production company has appointed former Sky Vision veteran, Peter Pas, as its new Commercial Director.

As part of Bomanbridge’s expansion, Pas will be joining the newly created role in April and will work out of London to lead the business’s larger global strategic growth and shall report to Sonia Fleck, CEO and the Board of Directors at Bomanbridge Media.

A highly experienced industry executive, Pas will lead business development, distribution, and commercial partnerships for the company’s aggressive growth plans outside of Asia. This role includes identifying new production partners across Scripted, Factual, Formats, Kids and Entertainment, expanding the sales team, and solidifying new relationships with broadcasters and digital platforms to add further momentum to Bomanbridge’s already strongly anchored Asian position.

Pas brings to the role more than two decades’ experience in sales distribution, development, financing, and production. Prior to joining Bomanbridge, Pas was Head of Sales at Sky Vision, the production and distribution arm of British Sky Broadcasting. Over seven years, Pas played a pivotal role in the company’s revenue growth, from inception to revenue generation of over £80 million before the merger with NBCUniversal.

Under Pas’s efforts, breakthrough deals in Scripted, Factual and Formats were achieved, such as Love Production’s hit format ‘Bake Off’ to Canadian broadcaster CBC as well as a broad range of Sky Original Dramas to platforms across Asia Pacific, Latin America and Canada, to name a few. His other previous roles include Commercial Director at Parthenon Entertainment, where he worked closely with stakeholders to grow a robust local team into an international organization with four overseas offices and a catalogue of 1,200 hours. It was at Parthenon that Pas first collaborated with Sonia Fleck at Bomanbridge Media for the Asian region.  Earlier in his career, Pas also held positions such as Vice President of Factual at Granada (ITV) and Acting Head of German Speaking Markets at BBC Enterprises.

I’m hugely chuffed to be working with Sonia again and helping Bomanbridge grow outside of Asia. Sonia has a formidable reputation and has built a company with wonderful values, a great team, a quality catalogue, and ambition. This is the perfect challenge, especially now that we can see the beginning of the end of this very challenging time” says Peter Pas.

Bomanbridge Media CEO, Sonia Fleck, adds: “It is clear to us that we can fulfil a strong demand outside of Asia for effective distribution, diverse content offerings beyond the norm, fresh financial partner propositions and innovative media models for IP success.  Peter will provide a reputable and powerful contribution to our global ambitions in expanding Bomanbridge, where East meets West.  He has enjoyed his successful career with several highly esteemed companies, and we look forward to building on this experience.  We are proud to say that Bomanbridge has become one of the most reliable and effective truly independent distribution companies, offering profitable results for our global partners. We are excited to welcome Peter and for this next chapter in our growth.”

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