(March 28th 2017 – Montreal/London) Beauty World Search, the production company behind new entertainment TV series and global digital beauty and modelling movement ‘The Fashion Hero’ today announces a distribution agreement with Bomanbridge Media, the leading independent Singapore-based distribution company.
The agreement sees Bomanbridge Media acquire the finished 8 x 60’ series and format rights for ‘The Fashion Hero’ in the Asia Pacific region.
“We’re delighted to have received such a positive international response to both the first series and the format of ‘The Fashion Hero’” said Caroline Bernier President Beauty World Search and Executive Producer of ‘The Fashion Hero’. “The concept of ‘real beauty’ is a global trend fueled by social media and people everywhere are looking beyond the fashion and beauty industry’s unrealistic portrayals of beauty. We expect to be making several new deal announcements shortly”.
“We have been looking for a program that will move perfectly from a strong digital platform to an entertaining broadcast success. ‘The Fashion Hero’ has a strong social media following and we are pleased to work with great talent in Asia to make this show both a digitally lucrative and channel entertainment success. I think the combination of stylish unique individual empowerment, wrapped in the tale of modern fashion is a very positive and rapidly spreading online movement. This fresh approach will be appealing to brand sponsors and young audiences alike” said Sonia Fleck – CEO of Bomanbridge.
The deal follows the first finished programme sale for the first season of ‘The Fashion Hero’ announced at NATPE with cable and satellite channel TLT (La Tele Tuya) acquiring the exclusive rights to broadcast the Brooke Hogan-hosted show in Venezuela.
‘The Fashion Hero’ is a TV series format and a global movement to celebrate diversity and change the perception of beauty. Chosen participants from around the world compete before a panel of renowned world class designers to feature in their forthcoming international advertising campaigns.
Format veteran Jan Salling’s TV agency Missing Link Media has repackaged the ‘The Fashion Hero’ format and readymade series for international broadcast and distribution partners and 7A Media, the Miami-based content sales company holds distribution rights to ‘The Fashion Hero’ in Latin America.
Brooke Hogan will be visiting Cannes for MIPTV where she will be launching the finished series and format to the international market as well as hosting the prestigious International Format Awards.
C21 Media Bomanbridge bags Beauty’s Hero