MIPCOM – Cannes, France – October 5 2015: Leading Singapore-based production/distribution agency, Bomanbridge Media, announced it has acquired the exclusive rights for Asia, for the hot new, entertainment format Chef In Your Ear. Warner Bros is distributing the format outside of Asia.
Chef In Your Ear is a brand-new cooking competition format in which two professional chefs aim to deliver a restaurant quality dish – by remote control. All the cooking is done by two novice cooks, many of whom claim to be kitchen disasters, each wearing an ear-piece. They take instruction from a celebrity chef whom they have been paired with, and who is locked away in a booth, unable to smell or taste the food.
“Bomanbridge is pleased to exclusively represent the hot, entertaining format, Chef In Your Ear for Asia and are thrilled to already announce our first licensing deal with Mongol TV. We are known in Asia for licensing great formats which give channels excellent ratings and are confident we will place Chef In Your Ear with many top regional broadcasters,” said Sonia Fleck, CEO of Bomanbridge Media.
“Mongol TV is excited to acquire the first license for Chef In Your Ear, a highly entertaining format. Mongolians love to cook and audiences are sure to love the show. We were the last country to take Got Talent and just aired it to a 70% share in Mongolia – the highest rating ever for any program. We look forward to taking Chef In Your Ear to this level,” said Nomin Chinbat, CEO of Mongol TV.
“The Format People are delighted that our long-time partner, Bomanbridge Media, is already taking Chef In Your Ear into Asia and are pleased that Mongol TV acquired the first license for Chef In Your Ear. We know Mongol TV well and are positive they will produce a fantastic version,” said Michel Rodrigue, CEO of The Format People.
The show is currently airing on both Food Network Canada (English language) as well as on Radio-Canada (French CBC, as (Chef À l’Oreille). So far (the first 5 weeks on-air), Chef In Your Ear earned both broadcasters a minimum 50% increase on the previous time slot average. The Format was created by Justin Scroggie; and developed by Ricardo Larrivée, Michel Rodrigue, Lee Herberman and Henry Less. The English version is produced by HLP+ Partners; and the French version is produced by 350 Productions owned by French Canadian host/chef/producer Ricardo Larrivée who will be in Cannes next week for MIPCOM appearances.
MIPCOM News Day 4 (Page 20 & 26) Bomanbridge’s Recipe for Success
Inside TV MIPCOM Day 2 (Page 1) Bomanbridge Sells Chef In Your Ear to Mongol TV
C21 Media Mongol TV puts a chef on the air
Content Asia Chef Format Heads to Asia